Lecture Post: Photoshop

My Idea:
Hi there! My idea for the entrepreneurship project is to create an online thrift/vintage store. The store would be updated on a weekly basis and would hopefully be an effective means to shop inexpensively. I hope to target college women with my thrift store. This blog will follow my planning of the store as I learn more about technology & entrepreneurship through lecture.


On Photoshop:
Personally, when I online shop, I like see the clothing I am interested in being modeled. It is difficult to know what a particular item looks like when online retail stores only post pictures of the clothing. How does it fit? How long/short/wide is the piece of clothing? I feel like viewing the clothing on someone else can help consumers decide on their purchases.


I would like for all my clothing displayed in my thrift store to be modeled. Pictures obviously need to be cut, cropped, edited, brightened, etc., so this is where I would like Photoshop to come into play. I am not so much looking to airbrush my models or clothing, but I do want everything on the web site to look clean, neat, and wearable. Consumers are attracted to beautiful things, so it is imperative that I make sure all the photos displayed on my web site are of high quality. 


Next, I would use Photoshop to design my web site's layout. I know that a lot of web design work is done in Photoshop, so I definitely want to take advantage of this tool. I think Photoshop would be the best platform to design my layout because of all the features it includes. I think I would also use photoshop for marketing strategies. In an earlier blog post, I mentioned that my target demographic is college women. In order to stay true to that, I would probably begin my marketing here at SU! I mean, why not? I could hand out flyers (designed in Photoshop) with striking imagery that would help ignite interest. 


I think Photoshop would be essential to my web site. If a web site has low quality pictures or generally looks unappealing, no one is going to even bother browsing your web site. Photoshop opens up a lot of doors to create high quality imagery and it is definitely a resource I know I could take advantage of.